FREE VIRTUAL EVENT:
The Generational Gym Code: Crack It. Sell It. Grow It.
FREE Live Webinar for Fitness Business Owners
📅 Friday 22nd August
🕐 1:00pm AEST | 💻 Live via Zoom
Save My Free Spot Now
✅ If you're still marketing, following up, and onboarding all your clients the same way...
You're leaving serious money and impact on the table. Right now, we’re training people earlier and later in life than ever before.
Your gym is likely filled with Gen Zs, Millennials, Gen Xers and Boomers — all with different motivations, expectations, and buying behaviours.
But are your systems built for that? Most fitness businesses aren’t — and it’s costing them leads, conversions, and lifetime value.
🔥 Why This Matters Now
📈 Gym and fitness spend is UP 7% year-over-year
📉 Even while retail spending is flat or falling
💸 Gen Z & Millennials spend 2.8–3% more on fitness than Boomers
🧠 And yet… most gyms don’t even market to Gen Z
The gap between what your clients want and what your systems deliver is growing.
It’s time to bridge that gap.
🎓 What You’ll Learn in This Powerful 60-Minute Session:
🔍 The Hidden Drivers Behind Each Generation's Buying Decisions
📲 What Platforms to Use (and which to drop) for lead gen and follow-up
💬 How to Sell Without Selling using generation-specific language and tone
🧭 Segmented Systems: Marketing, follow-up, and onboarding pathways that convert
📊 Retention Strategies That Actually Stick — from gamification to walking groups
👥 How to Make Each Member Feel Seen, Safe, and Supported
This isn’t about gimmicks, discounts, or the next shiny thing.
This is about building a future-proof business that connects with people — from 18-year-olds to 78-year-olds — in a way that feels real.
This is the future of fitness business.
Not one-size-fits-all.
But one-size-fits-WHO.
Meet Your Hosts:
Dan Henderson
Founder of Fitness Profit
With over $10 million in fitness industry sales, Dan specialises in lead generation that actually converts.
Jen Collins
Senior Coach at Fitness Profit
With over 30 years in the fitness industry and a passion for helping gym owners grow sustainably, Jen delivers no-fluff strategies, community-first ideas, and step-by-step guidance to help you thrive—especially when others retreat.
🎁 Exclusive Attendee Bonus Pack:
Only available for LIVE attendees →
✅ The Generational Gym Growth Blueprint
📬 Attract, Sell & Retain Clients Across Every Generation
💻 Plus a 30min 1:1 implementation call with Senior Coach Jen
This Is For You If:
✅ You're a gym or fitness business owner who wants to grow smarter, not just harder
✅ You’re tired of leads ghosting or consults falling flat
✅ You want to attract and retain clients across every generation
✅ You're ready to upgrade your systems for 2025 and beyond
Join us live and build a brand that lasts across generations.
📅 Friday 22nd August | 🕐 1:00pm AEST via Zoom
👉 Reserve Your Free Spot Now