Build a Business That Scales Without Burning You Out

Most fitness business owners hit a ceiling. Here’s how to break through it.

You’re passionate. You work hard. But something’s not clicking.

Revenue plateaus. Clients churn. Your team lacks accountability. And no matter how much effort you pour in, you’re stuck playing small.

This summit is your blueprint to break free from the daily grind. You’ll learn exactly how to build a business that scales without being more dependent on you.

IMMERSION ELITE – SATURDAY AGENDA

Built to Scale: The Mindset, Strategy & Execution Behind Sustainable Growth

10:00 – 10:05 | Welcome Address
Kick off with clarity, focus, and intention for what’s to come.

10:05 – 11:45 | Justin Herald
Stand Out or Step Aside
How Justin built a $37M brand from $50 without traditional marketing. This keynote will challenge how you think about brand, positioning, and impact.

11:45 – 11:50 | Bhavesh – 3D Measure Me
How data-driven scanning tech is revolutionising member results and accountability.

11:50 – 12:05 | Michelle Furniss
What Trends Are Impacting Fitness & Wellness Businesses
Insights into the biggest shifts changing how fitness is delivered, marketed, and scaled.

12:05 – 12:30 | Client of the Year Nominations (1–3)
Real transformation stories from standout clients making serious moves.

1:15 – 2:15 | Scott McGale
Create World-Class Content with Just Your iPhone
Learn how to shoot, edit, and share content that converts — no agency needed.

2:15 – 3:15 | Mini Masterminds
Hands-on group coaching with the Fitness Profit team to break down roadblocks and build momentum.

3:15 – 3:30 | Client of the Year Nominations (4 & 5)
The final two stories of growth, grit, and evolution.

4:10 – 4:50 | Dan Henderson
Future Ready Fitness
The industry is growing, but the old model is breaking. Learn the five biggest shifts studio owners must embrace to stay relevant, retain clients, and build a brand that lasts.

Evening | Dinner + Client of the Year Winner Announced

IMMERSION ELITE – SUNDAY AGENDA

Momentum. Clarity. Execution.

9:30 – 9:40 | Opening
Let’s get tactical — this is where the implementation begins.

9:40 – 10:40 | Sean Bell
Redefining Your Limits
The mindset behind running 14,678 km around Australia — and what it means for your leadership, identity, and mission.

10:40 – 11:40 | Workshop 1 (Choose One):

• Meta Campaigns that Work – Bec Anderson
  
  
• The No-Pressure Close: Build a Script That Sells for You – Kevin Frazier
  
  
• Profit Stacking: Add Nutrition & Semi-Private for Scalable Revenue – Fiona Keable
  
  
• Lead Like a Pro: Run Performance Reviews That Drive Growth – Jack Smith
  
  

12:00 – 12:30 | Jen Collins
The Generational Gym Code: Crack It, Sell It, Grow It
What works for Gen X won't work for Gen Z. Jen breaks down how to market, sell, and retain across generations.

12:30 – 1:15 | Michelle Manion
Money Clarity: How to Keep More of What You Make
Studio owner and accountant Michelle shares how to control cash flow, plan ahead, and protect your profit.

2:00 – 3:00 | Workshop 2 (Choose One):
Same four sessions as above. Dive deeper or explore a new skill.

3:10 – 3:20 | Sam Stow
The Running Boom: Build a Scalable Running Program for Fitness Pros
Sam reveals how he built a complete course for fitness professionals to ride the running trend and deliver next-level results.

3:20 – 3:50 | Client TED Talks

• Sam Eiszele – The Hyrox Advantage: Ride the Race-Fit Wave
  How Sam capitalised on a global fitness trend to carve out a profitable niche.
  
  
• Daniel Tancock – The Menopause Method: Serve the Most Underserved Market in Fitness
  Why this overlooked demographic is one of the biggest growth opportunities in the industry.

Choose Your Experience

100% Confidence, Zero Risk Guarantee!